Zentra Security · Smejoff Industries
Smart anti-theft intelligence. Embedded at the hardware level.
Trava Chip is the world’s first inline anti-theft intelligence module — physically wired into the vehicle’s power and control circuit. Remove the chip, and the vehicle permanently dies. No app. No cloud. No exceptions.
Smejoff Industries, operating under Zentra Security, develops hardware-embedded anti-theft intelligence for modern mobility assets, commercial fleets, and personal belongings.
Founded by Gabriel Smejoff and led by a team of seasoned engineers, operators, and advisors — we are building the first full-stack cellular anti-theft platform that prevents theft before it happens. Not after.
Every competitor tells you where your asset went. Trava makes it physically impossible to move at all.
Trava Chip powers both mobility asset security and fabric-embedded personal protection.
The world’s first inline anti-theft intelligence module physically wired into the vehicle power and ESC control circuit. Removal permanently disables the vehicle. Tamper sensor fires before removal completes.
The world’s first full-stack cellular anti-theft platform embedded directly into fabric — for luggage, backpacks, and phone cases. Ghost Fence™ prevents theft before it happens through 5-layer escalating detection.
Accelerometer detects unauthorized motion. Alert latency under 2 seconds to owner app.
BLE proximity check confirms owner presence. No phone nearby triggers autonomous kill.
Signed MQTT alert over LTE-M. Real-time GPS location transmitted globally within 2 seconds.
GPIO drives MOSFET relay. ESC severed in hardware in under 1 second. Non-reversible without owner unlock.
Li-Po activates in 50ms. Transmits GPS for 10 days via LTE-M even with main power cut.
Three independent kill layers. Each autonomous. All three required to bypass — physically impossible without destroying the vehicle.
Chip wired inline between battery rail and ESC power. Removal opens both circuits simultaneously. No chip = no power = no ESC = permanently inoperable. Tamper sensor fires before removal completes.
Accelerometer detects motion. BLE owner check fails within timeout → GPIO fires MOSFET relay, ESC severed in hardware. No internet required. Fires anywhere on Earth.
Signed MQTT over LTE-M. Hardware relay severs ESC in under 1 second. Token-authenticated. Non-reversible without owner unlock. Backup Li-Po transmits GPS for 10 days.
Chip development → legal protection → pilot manufacturing → international expansion.
Design and develop the first 5 chips. Define specs, iterate architecture, document for handoff. Establish technical baseline for MVP.
CTO engineers prototypes into production-ready MVP. Optimize performance, power, and form factor. Validate chip reliability.
Ronel Labs assembles MVP chips. First physical batch produced and validated against MVP specification.
Assembled chips returned to Eran. Blueprint finalized and locked. IP package prepared for legal protection.
Patent filing on chip architecture. Trade secrets classification. IP agreements, NDAs, trademark registration in target markets.
Chinese factory partnership. Transfer approved blueprint. Produce pilot batch. Validate cost per unit and production scalability.
Deploy via City Runner. Target commercial market and private security verticals. Collect field data and build case studies.
Scalable cloud backend. APIs for data ingestion. International contacts: US, UK, France, Brazil. Distributor agreements.
Cloud Infrastructure Development + International Contacts (🇺🇸 US · 🇬🇧 UK · 🇫🇷 France · 🇧🇷 Brazil) — runs simultaneously throughout all phases.
Zero products embed LTE-M directly into fabric today. The fabric security market doesn’t exist yet.
City Runner Tel Aviv → 50-city playbook. Exclusive brand partnership with contractual 2027 volume obligations.
OEM licensing to Samsonite, Tumi, Away — embed Trava directly into premium luggage lines.
Lost luggage reduction SaaS — $0.40/day per bag. 26M+ bags mishandled annually globally.
Retrofit kits — sewable Trava patch for any bag. $49.99 retail. Direct to consumer via e-commerce.
Seasoned operators, engineers, and advisors united by a single mission.
Conceived and launched Zentra Security. Owns product direction, roadmap, and feature decisions. Leads investor relations, fundraising, and key partnership development.
Manages all company financials and business modelling. Handles all legal matters. Completing Political Science — strategic asset for government relations.
23+ years at Procter & Gamble leading Customer Delivery and IT Project Management at global scale. Bridges hardware development and scalable production infrastructure.
42+ years engineering excellence. 4 prior hardware startups. Leads all hardware development, DFM processes, BOM optimization, and component sourcing.
Supports hardware development, PCB design, component validation. Endorsed by senior leadership for rapid promotion to full engineer.
Business owner and operator in the cybersecurity industry. Strategic advisory on product hardening and security positioning.
Microsoft Azure founding team — one of the first 5 employees incubating cloud computing globally. Co-developed Microsoft Office 365. BCG consultant. Wharton MBA. VC investor across Israel and Latin America.
Senior logistics and supply chain executive. Deep expertise in P&L management, strategic planning, and international operations. Executive-level mentorship on business building and leadership.
Hands-on technical support across hardware development and testing. Works directly under the Hardware Lead expanding embedded systems and IoT hardware depth.
Patents on chip architecture, design innovations, and unique manufacturing processes. Patent-pending Killer Switch™ 3-layer architecture.
Proprietary know-how and manufacturing specifications classified as protected trade secrets before scale-up.
NDAs and IP assignment agreements executed with all development partners. Legal backbone protecting full IP chain.
Trademarks registered for product names and brand identity across target markets: US, UK, France, Brazil.
Seeking $450K seed round for hardware development and certifications. Pilot target Q3 2026 — first fabric batch of 500 units. Each phase builds on the last, from the first 5 chips to a globally deployed, cloud-connected product protected by IP law.